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How Much Sales Is Involved With Business Development?

In case you ask a group of people what they think business development is actually, you would most likely get a few different answers. There is a chance that your own view of business development along with sales may be used interchangeably.
Business development involves more of a proper approach such as strategy, marketing, customer management, and relationships; these activities encompass about 75%-80% of the approach, in addition to sales about 20%-25%.
When I get asked the issue, does business development have something to do with sales? Yes, it will. Is it related to business growth? Most definitely it does. Does it have everything to do with business strategy? There is a good chance and also.
Business development is a culmination of these different activities but importantly, it's all about shifting to the point of view from the client. This will provide you with that new perspective and will perhaps you have balance your efforts across these key activities that you as well as your client will both need and address. Whenever you conduct your company development efforts make sure to take the perspective from the client's viewpoint and try to develop a deeper understanding of what their problem is. Understand that the client only cares about one thing and that's their own group or even company's survival and the problem that they are facing. The client is just interested in you if they identify a need/problem or discomfort point that you can solve and provide a solution for it. It's the type of value that you can provide them that will enable them to consider carefully your firm for the project.
If your firm's approach is firmly from a sales perspective, generally, the economy of scale would be to grow as large as you can. The strategy is to market your product or service with a clear price and value straight to an identifiable individual client.
From a Business development viewpoint, the economy of scale is much smaller because the approach to your own service is more strategic with the intent to create a partnership. This entails cultivating a relationship with the client and provide something that could be more cyclical by working through existing companion infrastructures.
In my 14+ years of professional experience in management talking to, business development has been stretched to encompass a wider variety associated with activities with the intent to stay smaller in size. In its most conventional definition it is all about developing partnerships, which often includes a few sales. Whereas, strictly sales are more transaction oriented wherever scalability is the differentiator.
Ernest is a Director for Bradson Consulting. The firm with a unique model, combines customer relationships from Fortune 100 and 500 companies such as Nike, T-Mobile, AT&T, Microsoft, and Expedia etc . having a deep network of the region's top consulting talent. This method provides our clients with senior consultants with the specific experience and industry experience that is relevant and applicable for their needs. Our clients engage us for both leadership plus execution within critical business initiatives.